![]() We're honored to have Wendi joining to spearhead our VIP program, supported by Seated's wealth of knowledge helping artists maintain control of their data and fan experiences. Sofar Sounds is a global movement which brings the magic back to live music. "We are thrilled to officially launch VIP Experiences, along with a future collection of offerings, to add even more value for all the artists who have relied on the data and relationships Seated has provided them for years. Gigs in intimate spaces around the world. They provide a venue and, most importantly, a crowd. ![]() "My career has been dedicated to ensuring artists maintain control over the most important part of their career, their fans," said David McKay, General Manager of Artist Services at Sofar Sounds. Sofar Sounds curators do a lot of the heavy lifting behind the scenes, allowing artists to focus on their music. ![]() Sofar's VIP programming, designed to support artists who want to enhance concert experiences for their fans, will leverage the power of Sofar's touring team on the road, all while artists maintain control of the experience, their fan data and related profit. At shows where tickets are sold in advance, all performers are guaranteed a flat rate, and most ticketed cities have three compensation levels, where the total payment for each artist is based on the number of tickets sold for the show. As part of the expansion into VIP, Sofar brought on Wendi Jensen, former touring director at CID Entertainment and On Location, leaders in revenue-generating experiential programs. Updated Artist compensation varies by region and type of event. ![]()
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